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Meile Appliances
Hefei Corps of containing the rise of large Home Appliances to the countryside – Meiling, distinguished – HC network Appliance industry-hc360
After the Spring Festival, located in northwest Anhui Hefei Electric Co., Ltd. distinguished bustled. Although the Chinese New Year and after that enrollment of 450 new staff, factory work overtime every day, arrange production, but the plant was again the region nearly 10 large trucks waiting for loading. Similarly, located in Hefei Economic and Technological Development Zone of Hefei Meiling Co., Ltd. factory in the region, is also a constant stream of trucks hauling goods.
“From the end of last year to now have been in overtime, for the year after stocking the countryside, years ago, issued a mobilization order a special business, to urge employees to write to support their families.” Hefei Meiling Co., Ltd. brand Minister Zhao Ning Ning, said to reporters. The company manufacture a factory for the production of all
Appliances to the countryside
Products, sales in February compared with the expected doubling time, the company is preparing to increase production schedules and the recruitment of new employees.
Reporter interviewed two days in Hefei notes
Home Appliances
Hefei, home appliances to the countryside to fight the Army shot in the arm, greatly stimulated
,
Washing machine
Product capacity and improve corporate brands, and these busy and business is there in an earlier distribution of 34 markets, strategic and network layout, the product prepared at an early step in a great relationship.
Distribution company one step ahead
“Step ahead” is Meiling, Sanyo Rongshida three companies with a common feature. Hefei Meiling Co., Ltd. in 2007 to 34, president Wang Yong, market research, found that each household
TV
Basic 100% ownership, but only 20% of the refrigerator, aware of the demand in 34 markets will have a great refrigerator. Thus, beginning in Meiling Bianba target 34 market, huh the “Golden Triangle project.”
The countryside as a national first batch of pilot enterprises appliances, Meiling year before the pilot process in the three provinces has been a productive session. From the sales point of view, not just Anhui Meiling refrigerator boss, in Sichuan, has become the first brand, up to 130%. Even in the new flying refrigerator base Henan,
Haier Refrigerator
Base Shandong provinces, Meiling has achieved more than 70% growth. Meiling winning a total of 40 current and 16 variety of refrigerator models freezer, refrigerator in all enterprises in the lead.
Another classic case of when the lead is Sanyo Electric Co., Ltd. Hefei Rongshida. Early last year, the company developed a comprehensive start to 34 overseas markets and to enter the market strategy, product distribution from only do high-end extension to the low-end, a number of products for the 34 market, then at the end of rush on the full launch of home appliances to the countryside. “Last year, sales revenue and profits growth of 70% or more. Now the company is actively washing machine layout of the countryside, a total of 15 products won the bid,
Are preparing to go to the countryside, these products will be the company’s new growth the next few years. “Sanyo Electric Li Biao planning department, said to reporters.
With Meiling and Rongshida, Sanyo different appliances and their distinguished noble, space policy of the two brands in home appliances to the countryside before the start of visibility in the domestic market is not high. Reporter noted, Anhui Electric Co., Ltd. is distinguished by Hefei, in 2007 the government policy of revitalization of industrial clusters to attract household appliances, the refrigerator had just settled in Hefei manufacturer. Although the company has previously made ISO9000, ISO14000, ISO18000 three verification, quality, safety and health, environmental dimensions of national standards, cost control, environmental protection, quality management, have advanced the concept of production is also reached a certain size, but big business opportunities for competing against the big brands have not.
Last December, the city government in the implementation of home appliances to the countryside Feidong launch, the brand also participates in several large refrigerator. Day, the refrigerator on the sale of 18 units valued in no way inferior to display the same table and foreign brands. “Exclusive product by the rural consumers, because of the price advantage, on the other hand is good quality. Honorable of all rural areas are a product of energy efficiency; can meet the 165V to 242V voltage under normal start and work; compressor power positions line with rats and coil, the back cover with anti-rat; packing material thicker high-strength, wear resistance, anti-impact, adaptation of rural road transport.
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