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Difficult to accept compensation for service consumer appliances – Appliance service, appliance repa by zhangtianyu
In most consumers minds, new appliances in the home buying, while related installation, commissioning, repair, maintenance and a series of after-sales service also should be used along with gifts to take home to use in future products the years, these services should be free to enjoy life. But recently some experts interviewed pointed out that only the after-sales service as a kind of gift idea, is not conducive to business and industry survival and development, and ultimately will limit the service appliance to improve the quality and grade.
Paid service make it difficult for consumers to accept
Recently called "extended warranty service (Warranty period extended for repair)" means the services to be a grand launch, the consumer wants to get this service must. According to reports, extended warranty services in real terms is to spend money on services. When the store to buy household appliances, and the other to pay a fee, you can enjoy the goods extend beyond the warranty period maintenance services to the appliance is like buying a "warranty insurance."
4 18, join the U.S. extension of Gome Group (USA Extended Warranty Group) announced that Gome "new scheme" launched. Previously, the Shanghai Brilliance Group owned Shanghai Hualian Ka Wai Technical Services Limited in March this year, has signed a new can be no security agreement period, for a new security company can partner Best Buy extension in Shanghai insurance services. It is understood that, as early as in the United States extended warranty group to enter China’s new security group can cooperate with Best Buy, Best Buy in Shanghai when he opened the first store launched appliance extended warranty service.
In fact the last few years, some Domestic Appliances business had already been paid attempt to provide after-sales service. Such as the 2003, Hualing electrical appliance industry in the first announcement to follow the long-standing practice of declaring war on free services household appliances, open the first of its kind paid services companies, consumers can spend 88 yuan to buy a silver card, the home of all the Hualing products can enjoy the products in the period of cleaning, care work; in 2005, Little Swan introduced a menu of air-conditioning are "optional services", including free, paid, an additional three projects. This service reform is the core of a content of the original full-free start to implement fee-based services and contents. But it is understood that this bold attempt to end the two companies failed.
According to the Chinese home appliance repair
vice president of Chi Bing Guo introduced some time before some companies extended warranty services to promote the situation, the money to Buy Appliances for the home service insurance and more are some of the developed countries to China from Europe and the United States consumer who, while most of China’s consumers are not accepted.
80% of consumers paid service dissatisfaction
Soldiers that Chi Kuo, paid services is difficult to promote its market context. Formation in the Household Appliance market, the early stages of consumption or consumer Home Appliances, a large categories of expenditure, a family may have to spend a year or even years of savings, therefore, consumers are demanding to buy home appliances can be best may be used to protect a long time. With the introduction of three packs of policies and market competition intensifies, and the traditional home appliances manufacturing process technology to maturity, mastery of core technology, spare parts supply, standardization, marketing, maintenance, accumulation of experience, etc., in recent years to extend the period for repair has become a household electrical appliance enterprises launch value-added service activities generally take. This also encourages consumers free access to the psychological after-sales service.
Reporters in Beijing Gome, Suning Appliance Stores such as survey found that many companies have introduced more than three packs of the provisions of the package repair time commitment, such as an air-conditioning manufacturers promised 6 years for repair, free cleaning for life; a water heater lifelong commitment to a free replacement heating manufacturers stick; a well-known brand of washing machine promises to extend free repair package to 5 years; an appliance business and even shouted "life repairing" slogan…… and many consumers choose products, are more likely to brand a long time for repair.
A domestic well-known home appliance brands
Beijing customer service department head complained: "Now a service charge, many consumers minds have ‘knots’, individuals do not even give money after completing, to the present 20% maintenance paid nothing.
About the Author
I am a professional editor from Chinese Manufacturers,
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